Why FormIGA?
The program is all about driving sustainability in the broadest sense of the word, so we wanted the name to link back. From a previous life, there was easily remembered market research about company names, that said people remember the names of animals more than anything else.
So we asked ChatGPT for help.
Here goes:
"What animal most resembles the global technology and business services industry?"
ChatGPT: "The ant is a suitable animal to represent the global technology and business services industry.
Ants are known for their strong teamwork, organization, and efficiency, which are key characteristics of this industry.
Just as ants work together to build complex colonies, the tech and business services sector relies on collaboration among individuals and companies to innovate, solve problems, and provide services worldwide.
Additionally, ants adapt and evolve to overcome challenges, similar to how technology and business services continually adapt to changing market demands and technological advancements."
Perfect – except – the word ant was already widely used by many companies and also, a tad bland.
Enter Google translate.
What’s ant in Spanish? -> homiga
What’s ant in Portuguese? - > formiga
We are forming the industry for good alliance. Perfect! FormIGA it is!
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